This page will give you an overview of the fan base who attend or follow NASCAR races and the sport as a whole.
NASCAR FAN BASE DEMOGRAPHICS
GENDER DISTRIBUTION
- The NASCAR fan base is approximately 60% male, 40% female.
Gender NASCAR Fans
Male 62%
Female 38%
AGE DISTRIBUTION
- NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs. U.S population).
Age U.S. Population NASCAR Fans Index NASCAR Fans
vs. U.S. Population
18-24 12% 11% 92
25-34 18% 17% 94
35-44 19% 20% 105
45-54 19% 21% 111
55-64 15% 16% 107
65+ 17% 15% 88
18-44 49% 48% 98
INCOME DISTRIBUTION
NASCAR fans are middle class and just as affluent as the U.S. population: 55% earn $50,000+ per year (104 index vs. U.S. population)
Income U.S. Population NASCAR Fans Index NASCAR Fans
vs. U.S. Population
Under $30,000 22% 20% 91
$30,000-$50,000 25% 25% 100
$50,000-$75,000 17% 19% 112
$75,000-$100,000 15% 16% 107
$100,000+ 21% 20% 95
$50,000+ 53% 55% 104
PRESENCE OF CHILDREN
- NASCAR is a sport the whole family can enjoy: 2 out of 5 NASCAR fans have children under the age of 18.
- (100 index vs. U.S. population) Children U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Population % of families with kids under 18 41% 41% 100
GEOGRAPHIC DISTRIBUTION
- NASCAR fans live in regions that mirror the U.S. population.
- Region U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. PopulationNortheast 18% 15% 83
Midwest 22% 26% 118
South 37% 40% 108
West 23% 19% 83
MINORITIES
- 1 out of 5 NASCAR fans is a minority.
- Minorities Proportion of All NASCAR Fans (5-Year Trend) 2006 2010 % Change Member of a minority group^ 22% 22% 0%, Hispanic 9% 9% 0%, African-American 9% 9% 0%
Source: Scarborough USA+ 2010 Release 1.
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